by Jackson Biko

by Peter Wambu

Anyone can profit from trading or investing in the stock market. But that cannot happen by merely buying and selling shares without a STRATEGY. To succeed in stocks, you must consistently follow a strategy that has been proven to be profitable for most of the time over an appreciable period.
There is, however, no one-size-suits-all strategy for profiting from stocks. Instead, there are many strategies because stock prices are influenced by many factors simultaneously or individually at different times. These factors could be economic events, business fundamentals, market dynamics, self-fulfilling prophecies, human emotions, sentiments, crowd psychology etc.
The strategy you adopt or craft depends on which factor/s you believe to be the most critical in influencing price change because that is what you monitor to inform your buying and selling decisions. The factor/s you consider must be proven to have a historically consistent and statistically significant relationship with the stock price.
Each person must find the strategy that fits with their beliefs about the market, their personality and their circumstances. No strategy is inherently superior to the other because all of them attempt to predict the future stock price about which no one, even the expert, is certain. A strategy is valid only as long as it brings profit.
Ultimately, success in stocks depends on your ability to stick to and execute your strategy. This book expounds on some of the proven strategies used to make money in stocks.

ISBN 9789966814074