DOING well with money isn’t necessarily about what you know. It’s how you behave. And behavior is hard to teach, even to really smart people.

Money investing, personal finance, and business decisions is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.

Today, marriage rates are declining. Forty per cent of single black women in the US are single mothers who prioritize getting babies over getting in a stable long-term commitment, aka marriage. Why do many young girls today prefer becoming side chicks to high-value men rather than settling in marriage with an average man?

In 2019, the American Psychological Association labelled traditional masculinity as harmful. But if so, why are women striving to be like men? What is the impact of masculine females on relationships? Why are women being told to “act like a lady and think like a man” if masculinity is harmful?

What attracts women to men, and how can men maintain that attachment? In the age of social media, where women get free attention and validation from hundreds of men, how do men in long term relationships deal with partners who feel they have so many options?

Women file for divorce 70-80% of the time in the western world. How can men navigate marriage with modern women incentivized to divorce by divorce laws? Why did the Greeks equate the feminine with chaos, represented as the goddess Pandora? Why are most oracles in epics female, and why did God tell Adam that his first sin was listening to Eve?

On average, men’s handgrip strength, testosterone levels, and overall masculinity is declining, while women’s enrolment rates in universities have outstripped those of men. Among trans adults, the majority are men who say they were born female. Why? Why is masculinity on the decline?

In 2021, before a whole school assembly at Brauer College in Victoria, Australia, the male students were all told to stand up, turn to a girl in their class and say sorry. Yet they had done nothing wrong. Based on Census Bureau historical data and Morgan Stanley forecasts, 45% of prime working-age women (ages 25-44) will be single by 2030—the largest share in history—up from 41% in 2018.

This book traces the origin of the steady decline of the man’s role in the family. It also seeks to help men understand female nature, revitalize masculinity and build full-stack men who can navigate relationships while providing leadership in an increasingly gynocentric world that has largely silenced men.

This book will plug you from comforting lies to cold hard truths.