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Media, Photography & Journalism Archives - Pick A Book Kenya
  • A Cognitive Psychology of Mass Communication (Routledge Communication) by Fred W. Sanborn

    by Fred W. Sanborn
    A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media.

    This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.

    KSh5,490.00
  • Advertising Media Planning: A Brand Management Approach 4th … by Larry Kelley

    by Larry Kelley
    The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.

    Full of current brand examples, the book is a “must-read” for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples.

    Several new chapters have been added to the fourth edition, including:

    International advertising
    Campaign evaluation
    The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today
    Evaluating media vehicles, filled with up-to-date examples
    Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media
    Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media
    Increased coverage of communication planning
    Added focus on the importance of media strategy early on in the book
    Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular

    KSh6,490.00
  • Advertising Media Planning: A Brand Management Approach 4th … by Larry Kelley

    by Larry Kelley
    The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.

    Full of current brand examples, the book is a “must-read” for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples.

    Several new chapters have been added to the fourth edition, including:

    International advertising
    Campaign evaluation
    The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today
    Evaluating media vehicles, filled with up-to-date examples
    Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media
    Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media
    Increased coverage of communication planning
    Added focus on the importance of media strategy early on in the book
    Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular

    KSh6,490.00
  • Alternative Media by Prof Chris Atton

    by Prof Chris Atton
    In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical′ media, but can also account for newer cultural forms such as zines, fanzines, and personal websites.
    Alternative Media:

    KSh5,790.00
  • An Introduction to Writing for Electronic Media: Scriptwriting … by Robert B. Musburger PhD

    by Robert B. Musburger PhD
    “Wonderfully practical….just what every media writer needs.”
    Christopher H. Sterling
    George Washington University

    * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions

    * Outlines the key skills needed for a successful media writing career

    The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it.

    Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers’ play in the production process, and individual movie frames allow you compare these to the real scripts.

    Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations.

    Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services.

    “[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production.”
    Raymond Fielding, Dean Emeritus
    Florida State University

    *Provides you with an overview of the different types of media they might write for
    *Sample scripts illustrate the various approaches to conveying information
    *Outlines the key skills needed for a successful media writing career

    KSh6,300.00
  • Broadcast Journalism 7th Edition by Broadcast Journalism 7th…

    by Broadcast Journalism 7th Edition
    This seventh edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports and more. The authors have brought the material further up to date with the integration of social media, uses of mobile technology, the emergence of user-generated content and updated examples, illustrations and case studies throughout. End-of-chapter exercises are also included.
    New for this edition:

    KSh8,390.00
  • Broadcast Talk by Paddy Scannell

    by Paddy Scannell
    This volume demonstrates the relevance of talk and its analysis to understanding the communicative process in television and radio. As the contributors to this book illustrate, the study of talk on radio and television addresses central questions of how institutional authority and power are maintained, how the media construct audiences and how audiences make sense of programme output. In terms of styles of discourse, the book covers the range of broadcast talk, both formal and informal. Theoretically, it draws on ideas from discourse and conversational analysis, pragmatics and critical linguistics, and on the ideas of Goffman, Garfinkel and Habermas.

    KSh6,800.00
  • Broadcasting, Cable the Internet and Beyond: An Introduction … by Joseph R. Dominick

    by Joseph R. Dominick
    This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.

    KSh4,390.00
  • Closed Circuit Television: Third Edition by Joe Cieszynski

    by Joe Cieszynski
    Closed Circuit Television (CCTV) surveillance remains a growing industry in response to increased security threats, and whilst new developments have brought clearer images, digital recording and high speed data transmission, effective security systems still rely upon proper specification and installation by engineers with an in depth knowledge of CCTV principles and technology. The third edition of Closed Circuit Television provides a thorough technical guide for all those involved in the design, specification, installation and maintenance of CCTV systems. Fully dual-standard for PAL and NTSC systems, the book covers the essential equipment and topics of relevance to practitioners, managers and students on vocational and industry training courses. Extended coverage of flat screen devices, digital recording, and a new chapter on networking principles, bring this popular guide up to date with the latest developments in the field. Joe Cieszynski is a well-known technical writer with a wealth of experience in the security industry. After many years of college lecturing on TV, video and security topics, he currently acts as City & Guilds’ Chief Examiner for security systems and provides independent CCTV system consultancy.

    KSh3,468.00
  • Communication as Culture, Revised Edition by James W Carey

    by James W Carey
    In this classic text, James W. Carey maintains that communication is not merely the transmission of information; reminding the reader of the link between the words “communication” and “community,” he broadens his definition to include the drawing-together of a people that is culture. In this context, Carey questions the American tradition of focusing only on mass communication’s function as a means of social and political control, and makes a case for examining the content of a communication-the meaning of symbols, not only the motives that originate them or the purposes they serve. He seeks to recast the goal of communication studies, replacing the search for deterministic laws of behavior with a simpler, yet far more challenging mission: “to enlarge the human conversation by comprehending what others are saying.” This new edition includes a new critical foreword by G. Stuart Adam that explains Carey’s fundamental role in transforming the study of mass communication to include a cultural perspective and connects his classic essays with contemporary media issues and trends. This edition also adds a new, complete bibliography of all of Carey’s writings.

    KSh5,350.00
  • Communication: Critical/Cultural Introduction by Sage

    by Sage
    Designed for hybrid approaches to the course, this exciting new text provides an introduction to communication theory, interpersonal communication, and public communication and culture through the lens of contemporary critical theory.By situating communication concepts and theories within contemporary and engaging cultural scenes, the book is much more than a survey of ideas―it demonstrates the power of communication in our everyday lives

    KSh9,700.00
  • Critical Readings: Media and Gender by Cynthia Carter

    by Cynthia Carter
    How is gender constructed in the media?
    To what extent do portrayals of gender influence everyday perceptions of ourselves and our actions?
    In what ways do the media reinforce and sometimes challenge gender inequalities?
    Critical Readings: Media and Gender provides a lively and engaging introduction to the field of media and gender research, drawing from a wide range of important international scholarship. A variety of conceptual and methodological approaches is used to explore subjects such as: entertainment; news; grassroots communication; new media texts; institutions; audiences. Topics include:
    Gender identity and television talk shows
    Historical portrayals of women in advertising
    The sexualization of the popular press
    The representation of lesbians on television
    The cult of femininity in women’s magazines
    Images of African American women and Latinas in Hollywood cinema
    Sexual violence in the media
    Women in popular music
    Pornography and masculine power
    Women’s relationship to the Internet.

    This book is ideal for undergraduate courses in cultural and media studies, gender studies, the sociology of the media, mass communication, journalism, communication studies and politics.

    KSh1,690.00
  • Culture and Power: A Media, Culture & Society … by Paddy Scannell

    by Paddy Scannell
    This broad-ranging book presents an introduction to the issues and debates which are currently central to media studies, drawn from major articles published in the journal Media, Culture & Society in the period 1985 – 1991.

    The first part outlines and surveys some key theoretical developments in media studies such as the increased use of feminist and cultural studies approaches to the media and the development of the postmodernism debate. The second part addresses the key area of recent research around the audience; the last section addresses the public sphere. Drawing together key work from the breadth of current critical media research, Culture and Power is an invaluable student textbook and a complement to

    KSh6,800.00
  • Designing for Newspapers and Magazines (Media Skills) 2nd … by Chris Frost

    by Chris Frost
    A hugely beneficial introduction to students and professionals in print media and design, Designing for Newspapers and Magazines offers guidance on how to produce attractive publications and how to tailor them to their target audience using colour, text placement, typography and images.

    Written by an experienced journalist and designer, the book details the elements of good design and provides instruction on how to get the most of computers and computer-aided design.

    The book examines a broad range of local and national publications including The Sun, The Daily Mirror and Glamour magazine and explains the reasoning that underpins their design choice, including:

    how to set up a new publication
    planning an edition of a newspaper or magazine
    typography and working with text
    working with images and technical production
    designing pages and how to use colour
    design and journalism ethics
    a glossary of journalistic and design terms

    KSh4,490.00
  • Digital Media and Innovation: Management and Design Strategies … by Richard A. Gershon

    by Richard A. Gershon
    Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today′s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

    KSh7,900.00
  • Digital Media and Innovation: Management and Design Strategies … by Richard A. Gershon

    by Richard A. Gershon
    Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today′s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

    KSh7,900.00
  • Digital Photography Complete Photographer by Tom Ang

    by Tom Ang
    Completely unique in its broad appeal, scope, and stunning photography; Digital Photography Complete Photographer will appeal to anyone interested in photography, whether beginner or advanced. Behind-the-scenes features introduce the work of 20 top international photographers, showing in step-by-step detail how an idea progresses from concept stage to final image.
    Based around tutorials on 10 different genres, covering both technical and creative aspects of photography from landscape photography to fine art photography, award-winning photographer Tom Ang takes you through assignments, image analysis, and critiques to work on and follow. This updated edition (previous ISBN: 9781405353311) includes the latest developments in technology, equipment and creative trends in digital image-making.

    KSh2,190.00
  • Digital Photography Hacks by Derrick Story

    by Derrick Story
    Your digital camera is more than new incarnation of your old film camera. Yes, it still produces photos, but it also offers new outlets for creativity, including instant gratification of seeing your photos now, the ability to experiment without worrying about expense, the technology to fine-tune your photos with advanced professional techniques, and the means to share your work instantaneously with anyone, anyplace in the world. It’s no wonder that digital cameras are outselling traditional cameras for the first time ever. But the question most digital camera users ask is this, “How do I get from taking ‘decent’ photos to doing the things I’d really like to do? How do I tap into that potential?”Digital Photography Hacks is your passport to taking the kind of digital photos you’ve always aspired to. Written by Derrick Story, photographer and author of Digital Photography Pocket Guide and other books, it goes beyond the standard fare of most digital photography books–such as camera basics, understanding memory cards, and when to use a flash–to the things that professional photographers have learned through thousands of shots’ worth of experience, years of experimentation, and fiddling and hacking. The book includes a foreword by photographer Rick Smolan, author of America 24/7.With exquisite, full-color photos throughout, the book presents a collection of tips, tricks, and techniques for photographers ready to move beyond the basics. And if you don’t have the latest in digital camera photography, this book will show you how to extend the life and functionality of your existing camera. All the hacks in the book are platform-agnostic, designed for use on both Mac on Windows-based computers. You’ll find 100 proven techniques in the areas of:
    This book is for the photographer you are now, and the one you want to be. Digital Photography Hacksis for the creative adventurer who resides in each of us.

    KSh4,550.00
  • DK-Digital Photography Masterclass by Tom Ang, Dorling Kinders…

    by Tom Ang, Dorling Kindersley
    Learn to take photos like a professional with Tom Ang’s masterclass
    In Digital Photography Masterclass, 2nd Edition, Tom Ang provides a one-on-one guide to every aspect of digital photography. Improve your skills, develop your eye and take control of your camera.
    Learn to take better pictures and be a better photographer by finding out how to imagine the results you want before achieving them. Fully updated to include all the latest equipment and software, discover how to master the complexities of lighting, composition and timing. Enhance your pictures with image manipulation and expanded lessons on post-production. Then start to specialise in whatever interests you, from sport to portrait, following Tom’s tips on taking photos in a variety of genres.
    With Tom Ang’s clear tutorials, practical assignments, step-by-step projects and inspirational examples in Digital Photography Masterclass, 2nd Edition you’ll soon be picture perfect every time.

    KSh2,790.00
  • DK-Digital Photography Masterclass by Tom Ang, Dorling Kinders…

    by Tom Ang, Dorling Kindersley
    Learn to take photos like a professional with Tom Ang’s masterclass
    In Digital Photography Masterclass, 2nd Edition, Tom Ang provides a one-on-one guide to every aspect of digital photography. Improve your skills, develop your eye and take control of your camera.
    Learn to take better pictures and be a better photographer by finding out how to imagine the results you want before achieving them. Fully updated to include all the latest equipment and software, discover how to master the complexities of lighting, composition and timing. Enhance your pictures with image manipulation and expanded lessons on post-production. Then start to specialise in whatever interests you, from sport to portrait, following Tom’s tips on taking photos in a variety of genres.
    With Tom Ang’s clear tutorials, practical assignments, step-by-step projects and inspirational examples in Digital Photography Masterclass, 2nd Edition you’ll soon be picture perfect every time.

    KSh2,790.00
  • Doing Gender in Media, Art and Culture by Rosemarie Buikema

    by Rosemarie Buikema
    Doing Gender in Media, Art and Culture is an introductory text for students specialising in gender studies. The truly interdisciplinary and intergenerational approach bridges the gap between humanities and the social sciences, and it showcases the academic and social context in which gender studies has evolved. Complex contemporary phenomena such as globalisation, neo-liberalism and ‘fundamentalism’ are addressed that stir up new questions relevant to the study of culture. This vibrant and wide-ranging collection of essays is essential reading for anyone in need of an accessible but sophisticated guide to the very latest issues and concepts within gender studies.
    ‘Doing Gender in Media, Art, and Culture’ is an indispensable introduction to third wave feminism and contemporary gender studies. It is international in scope, multidisciplinary in method, and transmedial in coverage. It shows how far feminist theory has come since Simone de Beauvoir’s Second Sexand marks out clearly how much still needs to be done.’……..Hayden White, Professor of Historical Studies, Emeritus, University of California, and Professor of Comparative Literature, Stanford University, US

    KSh6,100.00
  • DVD Players and Drives by Ibrahim

    by Ibrahim
    Fawzi Ibrahim has used his background running courses on DVD technology and writing for Television magazine to prepare a book for engineers that is based on genuine hands-on experience with DVD equipment for video, PC and audio applications. His book is a guide to the technology and its application, with a special focus on design issues and pitfalls, maintenance and repair. The principles of DVD technology are introduced from the basics, and DVD applications are illustrated by genuine technical information in the form of block diagrams and circuit schematics. All current forms of DVD player and writer are introduced, including equipment types that are only just appearing on the market.
    The straightforward approach of this book makes it ideal for engineers and technicians getting up to speed with the new technology, and students of consumer electronics.
    Ibrahim is well known for his ability to demystify TV and PC technology, in a range of popular titles including Digital Television, Television Receivers, and PC Operation and Repair.
    * The engineer’s guide to DVD technology* Fully up-to-date coverage of video, PC and audio applications* Developed from the author’s short courses and magazine articles on DVD

    KSh4,396.00
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